Creativity

A Teacher-Pupil Affair Goes Hilariously Wrong in This Lifetime Movies Spot

Ad Explores a Potentially Controversial Topic

By Alexandra Jardine. Published on Sep 25, 2017

Editor's Pick

Lifetime Movies enters murky waters in its latest spot, which concerns the potentially controversial subject of a teacher-pupil love affair, but does it in a humorous way that may help steer it out of trouble.

The ad, directed by Jean at Decon, sees a highschooler and a thirty-something teacher meeting outside school for a secret tryst. "What if we get caught?" she asks nervously. He replies, "We love each other," tucking her hair behind her ears. Seems we're all set for schmaltzy drama, but then the plot descends into farce as the two mount his bicycle and immediately fall off sideways. The tagline is "Leave the bad choices to us."

It's a funny spot that seems right on brand for Lifetime---from the floppy hair of the high schooler to the cheesy music, the whole style evokes the kind of movie you might guiltily enjoy on the network. But we'll be interested to see if anyone feels that making a joke out of underage love is just not on these days.

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About

Credits

Date
Sep 25, 2017
Client:
Lifetime Movie Network
Creative Director:
Lindsay Ross
Creative Director:
Mariclare Lawson
Executive Producer:
Ben Asher
Associate Producer:
Victoria Youngblood
Production Coordinator:
Tierra Johnson
Production Company:
DECON
Director:
JEAN
Producer:
Lara Wickes
Production Designer:
Lauren Burge
Casting:
Neil Myer
Casting Company:
House Casting
Post Production Company:
DECON
Executive Producer:
Misha Louy
Head of Strategy, Partner:
Mike Lobikis
Head of Production:
Brian Turner
Editor:
Sam Goetz
Post Producer:
Gwynne Evans-Reid
Sound Mix:
Rob Difondi
Sound Mix Company:
Sound Lounge
Colorist:
James Tillett
Color Company:
MPC

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