Lightning Audio: Excessive Sound, Excessive Lifestyle

Rockford Corp.'s Lightning Audio, whose slogan is "Excessive sound, excessive lifestyle," has added what might be called excessive illustration to the mix, with a multimedia effort that includes magazine ads, collateral, package design, tra

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Rockford Corp.'s Lightning Audio, whose slogan is "Excessive sound, excessive lifestyle," has added what might be called excessive illustration to the mix, with a multimedia effort that includes magazine ads, collateral, package design, tradeshow materials and car designs, among other elements. The work is catering to a 16-24 target market and an expanding one at that; 86 the Onions CD Chad Rea notes that the client's car audio products "are becoming commonplace, thanks to media exposure like Pimp My Ride, The Fast and the Furious, and Hot Import Nights. And with the cultural shift at play, Lightning Audio
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About

Credits
Date
Feb 24, 2006
Client:
Lightning Audio
CD/Copywriter:
Chad Rea
Art Director:
Nico Amman
Designer/Illustrator:
Kris Delaney
Designer/Illustrator:
Ely Kim
Designer/Illustrator:
Nigel Denis
Designer/Illustrator:
Matt Pyke
Designer/Illustrator:
Ricard Vegan
Designer/Illustrator:
Steve Smith
Designer/Illustrator:
Chuck Anderson
Agency:
86 the Onions
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