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Lincoln: Hello Again

Reimagining Bowie.

Editor's Pick

Singer Beck has kicked off the first project of a branded effort for automaker Lincoln, "Hello Again", a yearlong, multiplatform program that supports reinterpretations of artistic material. The live show concept, which agency Hudson Rouge developed in partnership with director Chris Milk and Willo Perron & Associates, and produced by @radical.media , saw Beck give his interpretation of David Bowie's song "Sound and Vision" in a 3D space filmed in front of an audience in Los Angeles at 20th Century Fox Studios. Milk, in collaboration with Beck, fully re-imagined the concert concept by creating a 360-degree, interactive experience where the music and the musicians surround the audience.

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About

Credits
Date
Feb 20, 2013
Agency:
Hudson Rouge
Client:
Lincoln
Director:
Chris Milk
Production:
@radical.media
Interactive Production:
Stopp LA
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