Creativity

Lincoln: Hello Again

Reimagining Bowie.

Published on Feb 20, 2013

Editor's Pick

Singer Beck has kicked off the first project of a branded effort for automaker Lincoln, "Hello Again", a yearlong, multiplatform program that supports reinterpretations of artistic material. The live show concept, which agency Hudson Rouge developed in partnership with director Chris Milk and Willo Perron & Associates, and produced by @radical.media , saw Beck give his interpretation of David Bowie's song "Sound and Vision" in a 3D space filmed in front of an audience in Los Angeles at 20th Century Fox Studios. Milk, in collaboration with Beck, fully re-imagined the concert concept by creating a 360-degree, interactive experience where the music and the musicians surround the audience.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 20, 2013
Agency:
Hudson Rouge
Client:
Lincoln
Director:
Chris Milk
Production:
@radical.media
Interactive Production:
Stopp LA

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.