Creativity

Lingerie Totaal: Kliktease

Catch your man with the smoking gun, and get some lingerie out of it.

Published on Mar 16, 2010

Editor's Pick

Catch your man in the act, and get yourself some properly sized underthings in the process. Dutch agency Houdini created Kliktease, a clever online promotion for online lingerie retailer Lingerie Totaal. With Kliktease, women send some scantily clad content to their men, in the guise of an email from their boyfriend's buddy. Once they view, however, the girlfriend is revealed as the sender, along with her measurements and link to purchase the undies they'd like.

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About

Credits

Date
Mar 16, 2010
Agency:
Houdini Amsterdam
Client:
Lingerie Totaal
Creative Director:
Wilbert Leering
Creative Director:
Boris Peters
Copywriter:
Wilbert Leering
Art Director:
Boris Peters
Illustration:
Jonathan van Loon
Production Company:
Area25
Programmer:
Kitty van der Gijp

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