Lionsgate: Capitol Couture

Dress like Effie.

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Editor's Pick

Marketing for the forthcoming movie 'The Hunger Games' is in full swing, but this innovative Tumblr-style web site caught our eye. CapitolCouture.pn shows off the fashion of the Capitol's citizens, through a nice tie-up with fashion lines. In the first issue, the flamboyant Effie Trinket's style is dissected. The focus on fashion continues after Lionsgate announced its partnership with a nailpolish brand for Hunger Games-inspired colors.

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About

Credits
Date
Jan 25, 2012
Client:
Lionsgate
Category
Latest Creativity News on Ad Age

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