Creativity

Lionsgate: Hunger Games Catching Fire Reveal

A sneak peek.

Published on Nov 21, 2012

Editor's Pick

Lionsgate's second film in the "Hunger Games" trilogy unveiled its logo via this fiery, animated sequence. Accompanied with some stirring music, the new sequence will also show on poster-sized screens in theaters, and Twilight movie-watchers were also treated to a sneak peek when that movie opened last week.

The film is scheduled to hit theaters a year from now, but the franchise's movie marketing machine is starting to churn. It had some of the most creative moves we saw in the business last year -- from this awesome "tour" of the Capitol, to Flash ads depicting the grooming habits of the men of the film and the inventive "Capitol Couture" site featuring the fashion's of the Capitol's flamboyant citizens.

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About

Credits

Date
Nov 21, 2012
Client:
Lionsgate

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