Creativity

Enter the World of 'John Wick' via Chatbot in Lionsgate's Interactive Movie Promo

AI Experience Lets Fans Chat With a Master Hitman

By Alexandra Jardine. Published on Feb 09, 2017

Editor's Pick

Lionsgate is promoting upcoming movie "John Wick: Chapter 2," the follow up to the 2014 action film starring Keanu Reeves, with an interactive chatbot experience that pulls users into the world of the hitman character John Wick.

In the film, which opens Feb.10, Wick is forced back out of retirement by a former associate plotting to seize control of a shadowy international assassins' guild, and travels to Rome where he squares off against some of the world's deadliest killers.

The interactive experience, created by Jam3, involves an SMS/MMS based chatbot that uses AI and image recognition to let fans "chat with a master asssasin," entangling them in a new assassination plot and its key characters. The chatbot experience culminates in an entrance into a sweepstakes for a trip for two to Rome plus spending money.

It's being promoted via movie trailer tie-ins in theaters and across social channels. Users can access it by texting 'WICK' to 313131 or via the film's main website.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 09, 2017
Client:
Lionsgate
Production Company:
Jam3

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.