Creativity

Kermit Encourages Us To 'Be More Tea' In Lipton's Oscars Ad

New Campaign Creates Brand's First Global Positioning

Published on Feb 26, 2014

Editor's Pick

Lipton is unveiling a new global campaign themed around the tagline "Be More Tea." It will kick off with a 60-second spot to air during the Academy Awards featuring the Muppets as they prepare for their upcoming movie "Muppets Most Wanted" (The 90-second version is shown here.) In it, Kermit the Frog takes to the streets of New York City urging people to "Be More Tea" -- chilled out, kind and courteous to each other -- rather than behaving like "Animals." Developed by adam&eve/DDB London and directed by Noam Murro out of Biscuit Filmworks, the campaign marks the first time the Unilever-owned brand has introduced one global positioning worldwide. Read more about Lipton's global effort on Adage.com.

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About

Credits

Date
Feb 26, 2014
Agency:
Adam & Eve/DDB London
Client:
Lipton
Copywriter:
Patrick McClelland
Art Director:
Feargal Ballance
Planner:
David Golding
Media Agency:
Mindshare
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Editor:
Neil Smith (Work)
Soundtrack:
Everybody's Talkin'
Written by:
Fred Neil
Performed by:
Harry Nilsson
Post-Production Co.:
Framestore
Audio Post Production:
Clearcut Sound Studios

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