Creativity

Lipton: Clear Green

In promoting Lipton's new Clear Green lineup of teas, Dutch agency CCCP, which picked up a One Show Interactive Bronze last week for its HEMA Rube Gol

Published on May 16, 2008

Editor's Pick

In promoting Lipton's new Clear Green lineup of teas, Dutch agency CCCP, which picked up a One Show Interactive Bronze last week for its HEMA Rube Goldberg viral, is turning the most mundane, drab situations of life into something cheery and green.

By pulling a virtual tea bottle or bag, visitors can flip the soul-crushing quirky animation scenes, turning a claustrophobic living room into an sunny outdoor setting or a traffic jam into a carousel ride.

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About

Credits

Date
May 16, 2008
Client:
Lipton
Agency:
CCCP Amsterdam
Animation:
Blackbox
Website:
Random
Sound:
Bob Kommer

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