Lipton: Clear Green

In promoting Lipton's new Clear Green lineup of teas, Dutch agency CCCP, which picked up a One Show Interactive Bronze last week for its HEMA Rube Gol

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In promoting Lipton's new Clear Green lineup of teas, Dutch agency CCCP, which picked up a One Show Interactive Bronze last week for its HEMA Rube Goldberg viral, is turning the most mundane, drab situations of life into something cheery and green.

By pulling a virtual tea bottle or bag, visitors can flip the soul-crushing quirky animation scenes, turning a claustrophobic living room into an sunny outdoor setting or a traffic jam into a carousel ride.
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About

Credits
Date
May 16, 2008
Client:
Lipton
Agency:
CCCP Amsterdam
Animation:
Blackbox
Website:
Random
Sound:
Bob Kommer
Tags
Genre
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