Creativity

Liquid Plumbr Shows Plenty of (Butt) Cheek in Its Latest Spot

You Too Can Be a Plumber

By Alexandra Jardine. Published on May 17, 2017

Editor's Pick

Liquid Plumr is know for its cheeky ads filled with porn-references and sexual innuendo, but in its latest campaign it takes a crack at something slightly different, albeit still in a cheeky way.

The spot, by FCB Chicago, is a montage of different people all with one thing in common -- they're sporting a "plumber's crack." A florist, a man in a bowling alley, teens, seniors, a boxer, a firefighter and an artist are just some of those giving their butt cleavage an airing, to the soundtrack of "Too Marvelous for Words" sung by Rosemary Clooney.

The message of the spot, directed by Ben Flaherty at Lord and Thomas: with Liquid Plumr, we can all be plumbers.

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Credits

Date
May 17, 2017
Agency:
FCB Chicago
Client:
Liquid Plumr
VP of Marketing:
Chris Hyder
Director of Marketing:
Sacha Connor
Associate Director:
Tiffany Leung
Associate Marketing Manager:
Emily Thompson
Associate Director:
Boris Nurko
Group Manager:
Tricie Evans
Chief Creative Officer:
Liz Taylor
Creative Director:
Dean Paradise
Creative Director:
Bruno Mazzotti
Senior Art Director:
Nick Howard
Senior Copywriter:
Nick Stoner
SVP, Director of Integrated Production:
Will St. Clair
Producer:
Paul Ripa
Executive Producer:
Stump Mahoney
Director of Music Production:
Stump Mahoney
Music Negotiator:
Liz Howell
Chief Strategy Officer:
John Kenny
VP Director of Strategic Planning:
Mary Jo Corby
EVP, Group Management Director:
Cary Pierce
SVP, Group Management Director:
Sue Redington
Account Director:
Diana El-Chantaf
Account Executive:
Angelica Heng
Production:
Lord + Thomas
Director:
Ben Flaherty
Executive Producer:
Katie Roach
Production Service Company:
Duck Pond
Executive Producer:
Joshua Greenberg
Director of Photography:
Lyle Vincent
Editorial:
Whitehouse
Editor:
Brian Gannon
Assistant Editor:
Ashley McGinn
Producer:
JoJo Scheerer
Executive Producer:
Kristin Angeletti
Visual Effects:
Carbon
Color:
Carbon
Producer:
Casey Swircz
Colorist:
Maria Carretero
Motion Graphics:
Jake Mathew
Finish:
Paul Rosckes
Audio Producer:
Another Country
Sound Designer:
Erik Widmark
Mixer:
Erik Widmark
Audio Assistant:
Logan Vines
Producer:
Louise Rider

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