Steve Aoki Shows Off His Kooky Side in Hilarious Ad for for Liquipel

The Music Artist Gets Goofy with Help from Lord Danger

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The ShamWow guy may have to retire, because a polo shirt-clad Steve Aoki puts him to shame in this commercial for waterproofing product Liquipel. It's hard to believe this spot isn't an internet spoof as the popular musician/DJ and a bubbly blonde sidekick show off the seemingly too-good-to-be-true water-repellent technology. Aoki -- whose projects include a label, the Dim Mak clothing line and Sol Republic headphones -- signed on with the company in September of last year after having his own equipment treated with Liquipel.

Production company Lord Danger created the spot for the brand without a creative agency and even penned the copy itself. The quirky collective has worked on Aoki projects before, as well as music videos and videos for FunnyorDie.

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About

Description
Superstar DJ Steve Aoki joins the ranks of legendary TV pitchmen in this completely insane informercial for waterproofing technology Liquipel.
Credits
Date
May 20, 2014
Agency:
Lord Danger
Client:
Liquipel
Production Company:
Lord Danger
Director:
Dan Packer
Producer:
Maxwell Riesberg
Producer:
Josh Shadid
Art Design:
Paul Bianchi
Sound Design:
Dan Kenyon
Cinematographer:
Aaron Grasso
Editor:
Dan Packer
Colorist:
Gregory Reese
Wardrobe Design:
Patrick Glendening
Makeup:
Daniela Grasso
Industry
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