Creativity

Steve Aoki Shows Off His Kooky Side in Hilarious Ad for for Liquipel

The Music Artist Gets Goofy with Help from Lord Danger

Published on May 21, 2014

Editor's Pick

The ShamWow guy may have to retire, because a polo shirt-clad Steve Aoki puts him to shame in this commercial for waterproofing product Liquipel. It's hard to believe this spot isn't an internet spoof as the popular musician/DJ and a bubbly blonde sidekick show off the seemingly too-good-to-be-true water-repellent technology. Aoki -- whose projects include a label, the Dim Mak clothing line and Sol Republic headphones -- signed on with the company in September of last year after having his own equipment treated with Liquipel.

Production company Lord Danger created the spot for the brand without a creative agency and even penned the copy itself. The quirky collective has worked on Aoki projects before, as well as music videos and videos for FunnyorDie.

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About

Credits

Date
May 20, 2014
Agency:
Lord Danger
Client:
Liquipel
Production Company:
Lord Danger
Director:
Dan Packer
Producer:
Maxwell Riesberg
Producer:
Josh Shadid
Art Design:
Paul Bianchi
Sound Design:
Dan Kenyon
Cinematographer:
Aaron Grasso
Editor:
Dan Packer
Colorist:
Gregory Reese
Wardrobe Design:
Patrick Glendening
Makeup:
Daniela Grasso

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