LIsterine: The Smile Converter

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About

Description
Listerine presents the first in-store promotion which creates a tailor-made discount based on the whiteness of the smile.
Credits
Date
Jan 02, 2016
Agency:
JWT - Rome
Client:
Listerine
Executive Creative Direction:
Flavio Mainoli
Client:
Listerine
Copywriter:
Antonio Codina
Art Director:
Massimiliano Traschitti
Chief Creation Officer:
Enrico Dorizza
Executive Agency Producer:
Valeria Della Valle
Chief Creation Officer:
Sergio Rodriguez
Client Service Director:
Cristina Barbiero
Account Manager:
Francesca Costanzo
Client Service Director:
Rachele Monteleone
Director:
Alessandro Codina
DOP:
Davide Maisto
Production Manager:
Cristina De Rossi
Assistant Art Director:
Elena Marra
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