Norwegian milk-brand Litago, which is best known for letting customers pick new flavors to be producer teamed up with Los & CO and B-Reel to create Snap 'N' Play, a cool app that lets you bring gameplay into your surroundings. Snap a picture, and the app generates a game that can be played within that image, analyzing it to find the right construction for the game. Users can change the path, add obstacles and select bonus points or enemies and then finalize the game. The level is shareable on Facebook.
Previously, Litago let cows "tweet" to determine the brand's next flavor, in a project out of Dist Creative.