Litter Genie: Psychedelic

Just drop the poo.

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Editor's Pick

Director Keith Schofield, who we saw working with canines for Volkswagen's Super Bowl push, "The Bark Side," has moved onto felines for his newest project, a music video via JWT for Litter Genie.

The "Psychedelic" video takes you on a catnip-fueled journey to the 1960s, performed by Walter and the Wizards, off their newest album, Litter Trippin'. The brand will debut a second music video later this month and a third in January.

The effort includes a microsite, "Pic of the Litter," on the Cheezburger network, which will post all the videos, and also will ask cat-lovers to upload photos of their cats dressed in the outfits inspired by the films. There's also a spot, created out of Grey, that features a cat having a conversation with the disposal system.

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About

Credits
Date
Oct 02, 2012
Agency:
JWT
Client:
Litter Genie
Prod. Co.:
Caviar Content
Director:
Keith Schofield
ECD:
Sarah Barclay
CD:
Billy Faraut
Art Director:
Hope Jordan
CW:
David Canavan
Planner:
Mariam Dilawari
Head of Production:
Sergio Lopez
Senior Producer:
Mustafa Imam
Director of Music:
Dan Burt
Project Manager:
Jen Schockett
CCO:
Jeff Benjamin
Co-Chief Creative Officer:
Matt MacDonald
Co-Chief Creative Officer:
Ryan Kutscher
Editing House:
Final Cut
Editor:
Arianna Tomasettig
Producer:
Viet-An Nguyen
EP:
Lauren Bleiweiss
Music House:
Amber Music
Media Agency:
MEC
VFX/Online:
Final Cut
Color:
The Mill
Category
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