Using its model of curating recommendations from within the advertising community, LBB has pledged to donate £1 for every new recommednation, up to £20,000.
"Last year, Paul Lavoie had showed me a spot Taxi had done for OLPC and I was just very enthused by it," says LBB founder mMatt Cooper. "I think it’s a charity that fits the advertising industry quite well, and to be honest, just wanted to find a way to help out. We’re also getting separate donations from people so we’ll hopefully have more than our set £20,000 goal. We’re talking to (OLPC) now about various situations and the best way to spend the money."