Creativity

Wrap Your Twitter Timeline in Bacon, Courtesy of Little Caesars

For Those Who Can't Get Enough of That Spectacular Food

Published on May 01, 2015

Editor's Pick

Little Caesars and its agency Barton F. Graf 9000 are up to some spectacular silliness again, with their latest social activations, this time singing the praises of the pizza company's "Bacon Wrapped Crust Deep! Deep! Dish Pizza."

One app, the "Bacon Timeline," allows you to wrap your Twitter timeline in three and a half feet of bacon, while a Facebook mobile app, "Tap the Bacon," takes advantage of that dead space at the top and bottom of your mobile screen when you play videos on the platform. When users tap the bacon pizza on their screen, the film that plays will also be accompanied with funny congratulatory content that plays above and below the main video.

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About

Credits

Date
May 01, 2015
Agency:
Barton F. Graf 9000 New York
Client:
Little Caesars
Founder, Chief Creative Officer:
Gerry Graf
Executive Creative Director:
Scott Vitrone
Copywriter:
Chris Sheldon
Creative Technologist:
Owen Weeks
Digital Strategist:
Brandon Solis
Head of Integrated Production:
Josh Morse
Senior Director of Advertising:
Walt Frederiksen
National Media Manager:
Brandi Barton
Social Media Manager:
Julian Bond
Music:
Butter Music and Sound

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