Little Caesars' Floating Heads 'Surprise' You in Facebook Canvas Campaign

Quirky Interactive Ad Evolved From Facebook Canvas 'Hackathon'

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Little Caesars' floating heads return in a Facebook Canvas campaign for the brand, encouraging users to press buttons for "surprises," and leading them through a series of multimedia interactions.

Facebook recently held a "Canvas Hackathon" for agencies and marketers and the campaign, by Barton F. Graf, evolved from that. In the brand's typically teasing style, the interactive experience tempts users in with a big button marked "Do Not Press." Users can then tilt and swipe the screen to see the floating heads in more and more quirky and hilarious styles.

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May 26, 2016
Barton F. Graf 9000
Chief Creative Officer:
Gerry Graf
Little Caesars
Chief Executive Officer:
Barney Robinson
Chief Strategy Officer:
Laura Janness
Executive Creative Director:
Scott Vitrone
Creative Director:
Matt Moore
Creative Director:
Jonathan Vingiano
Art Director:
Van Gould
Chris Sheldon
Creative Technologist:
Owen Weeks
Head of Production:
Josh Morse
Cameron Farrell
Account Director:
Kate Callander
Account Supervisor:
Carly Wallace
Social Strategist:
Lynn Chu
Head of Business Affairs:
Jennifer Pannent
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