Creativity

Little Caesars' Floating Heads 'Surprise' You in Facebook Canvas Campaign

Quirky Interactive Ad Evolved From Facebook Canvas 'Hackathon'

By Alexandra Jardine. Published on May 26, 2016

Editor's Pick

Little Caesars' floating heads return in a Facebook Canvas campaign for the brand, encouraging users to press buttons for "surprises," and leading them through a series of multimedia interactions.

Facebook recently held a "Canvas Hackathon" for agencies and marketers and the campaign, by Barton F. Graf, evolved from that. In the brand's typically teasing style, the interactive experience tempts users in with a big button marked "Do Not Press." Users can then tilt and swipe the screen to see the floating heads in more and more quirky and hilarious styles.

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About

Credits

Date
May 26, 2016
Agency:
Barton F. Graf 9000
Chief Creative Officer:
Gerry Graf
Client:
Little Caesars
Chief Executive Officer:
Barney Robinson
Chief Strategy Officer:
Laura Janness
Executive Creative Director:
Scott Vitrone
Creative Director:
Matt Moore
Creative Director:
Jonathan Vingiano
Art Director:
Van Gould
Copywriter:
Chris Sheldon
Creative Technologist:
Owen Weeks
Head of Production:
Josh Morse
Producer:
Cameron Farrell
Account Director:
Kate Callander
Account Supervisor:
Carly Wallace
Social Strategist:
Lynn Chu
Head of Business Affairs:
Jennifer Pannent

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