Creativity

Little Caesars: Fishing

Woo!

Published on Jun 26, 2012

Editor's Pick

Little Caesar's is launching its first national campaign in 15 years, reviving its famed mascot and the 'Pizza! Pizza!' tagline. And along with that are two new TV spots from BFG9000, which have the agency's trademark absurd humor. In 'Fishing,' a man gets really, really excited about his Hot-N-Ready Pizza, so much so that his "Woo!" gets a little infectious. And in 'Babe,' Grandpa is pretty surprised about how cheap his pizza was.

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