Creativity

Little Caesars: Focus Group

Quite simply, the spots were funny.
At the top of Cliff Freeman’s game in the early ‘90s, old people, monkeys, cheese pulls and crotch shots were currency, and Little Caesars was comedy gold. But it was smart advertisi

Published on Mar 27, 2006

Editor's Pick

Quite simply, the spots were funny.
At the top of Cliff Freeman’s game in the early ‘90s, old people, monkeys, cheese pulls and crotch shots were currency, and Little Caesars was comedy gold. But it was smart advertising, too. Everyone knew the “Pizza Pizza!” line, the right voice to say it in and the fact that you could get two pies for the price of one delivered to your house. And while the mascot was a little cartoon man in a toga, the live-action spots may as well have been animated, such was the extent of any given gag. “Training Camp” was the first place where you could see military-like training drills for lovably dopey delivery men, and “Focus Group”—in which every possible demographic, including old people, tribe members and effeminate lumberjacks request more toppings on their pizza—gave a dig to the industry as well.

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About

Credits

Date
Mar 27, 2006
Editorial Company:
Crew Cuts
Production Company:
Crossroads Films
Client:
Little Caesars
Creative Director:
Cliff Freeman
Creative Director:
Arthur Bijur
Copywriter/Art Director:
Greg Bell
Copywriter/Art Director:
John Leu
Agency Producer:
Mary Ellen Duggan
Editor:
Bruce Hurwit
Agency:
Cliff Freeman

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