Little Caesars: No Call

Do not read about this campaign for Little Caesars.

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The lure of the forbidden plays a key role in BFG9000's latest campaign for Little Caesar's Pizza, which starts out with a mysterious radio ad that strongly urges listeners not to call a specific number (1-800-trylittlec). If you take the bait, a message then forbids you to go to special website that gives some very strict orders to not input your address. What happens then? Well, you’ll just have to break the rules to find out.

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Jul 30, 2012
Barton F. Graf 9000 New York
Little Caesars
Founder/Chief Creative Officer:
Gerry Graf
Eric Kallman
Copywriter/Art Director:
David Suarez
Copywriter/Art Director:
Danny Gonzalez
Head of Digital:
Dean McBeth
Integrated Producer:
Josh Morse
Ex. Producer:
Josh Morse
TV Editorial:
MacKenzie Cutler
Ryan Steele
Ex. Producer:
Sasha Hirschfeld
Audio and Radio:
Heard City
Audio Engineer:
Keith Reynaud at Heard City
Egg Music
TV Color:
Tim Masick
Site Development:
Zemoga Inc.
User Experience Director:
Miguel Fernandez
Visual Designer:
Hector Ardila
Motion Designer:
Rodrigo Bernal
UI Development Director:
Andres Garcia
UI Lead:
Juan Camilo Estela
UI Developer:
Victor Duarte
UI Developer:
Paola Gonzalez
UI Developer:
Mauricio Cubillos
QA Lead:
Luis Jimenez
Project Manager:
David Jurado
Client Strategist:
Sven Larsen

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