Little Caesars: Training Camp

Quite simply, the spots were funny.
At the top of Cliff Freeman's game in the early ‘90s, old people, monkeys, cheese pulls and crotch shots were currency, and Little Caesars was comedy gold. But it was smart advertising

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Quite simply, the spots were funny.
At the top of Cliff Freeman's game in the early ˜90s, old people, monkeys, cheese pulls and crotch shots were currency, and Little Caesars was comedy gold. But it was smart advertising, too. Everyone knew the œPizza Pizza!” line, the right voice to say it in and the fact that you could get two pies for the price of one delivered to your house. And while the mascot was a little cartoon man in a toga, the live-action spots may as well have been animated, such was the extent of any given gag. œTraining Camp” was the first place where you could see military-like training drills for lovably dopey delivery men, and œFocus Group”"in which every possible demographic, including old people, tribe members and effeminate lumberjacks request more toppings on their pizza"gave a dig to the industry as well.
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About

Credits
Date
Mar 27, 2006
Production Company:
Propaganda Films
Editorial Company:
Red Car
Client:
Little Caesars
CD/Copywriter:
Cliff Freeman
CD/Copywriter:
Arthur Bijur
Copywriter:
Steve Dildarian
Art Director:
Matt Vescovo
Agency Producer:
Anne Kurtzman
Director:
David Kellogg
Editor:
Jerry Fried
Agency:
Cliff Freeman
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