Live58: Survive on $1.25 a day

Guaranteed to make you feel guilty about your $4 coffee.

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Editor's Pick

Live58, a non-profit alliance that aims to eradicate poverty, has created this pretty harrowing 'game' that's really not fun at all. You're 'Divya Patel,' a woman with kids who lives on less than $1.25 a day. You get to choose where you will live (slum or village?) and then are forced to make some pretty difficult decisions about pulling your kids out of school because you can't afford a uniform, or paying for food over vaccinations. Some of the decisions are pretty tough to make, and will force you to look at poverty a bit differently. Still, we wish there was a call to action more visible, so users could at least know what to do if they wanted to help out.

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About

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Date
Jun 14, 2012
Client:
Live58
Category
Latest Creativity News on Ad Age

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