Creativity

Livestrong: Precious

A bike with a brain.

Published on Aug 09, 2010

Editor's Pick

New York "internet of things" agency Breakfast has sentPrecious, a "bike with a brain" on a three-month cross country trip in support of the Livestrong Foundation. The shop has equipped a Specialized bike (steered by rider Janeen) with an onboard device coupled with a cloud-based system that allows it to analyze and express its experiences on the road (roadkills, weather conditions, dog chases). The bike's "thoughts" are then documented on Twitter account and on the Precious site.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 09, 2010
Agency:
Breakfast New York
Client:
Livestrong

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.