LivingSocial: The LivingSocial Taxi

Taxi passengers get an unexpected trip.

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When unsuspecting Londoners jumped into the LivingSocial Taxi, they got more than they bargained for. Passengers were asked if they wanted to either continue to their destination or 'roll the dice' to go for a LivingSocial Experience. These included adventures such as a fish pedicure, a pole dancing fitness lesson and tiger feeding.

The stunt, which ran for two days, was devised by Mind's Eye Media (who also worked with BBH on the Angels at Victoria Station stunt for Lynx/Axe).

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About

Credits
Date
Aug 04, 2011
Agency:
Mind's Eye Media
Client:
LivingSocial
Production Company:
Mind's Eye
Creative:
David Missen
Creative:
Leo Minster
Director:
Jez Murrell
Producer:
Richard Guy
Executive Producer:
Hughie Phillips
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