Creativity

L.L. Bean Makes Boots Made Out of 2012 Fenway Park Tarp

100 Pairs of Red Sox History to Be Given Away

Published on Oct 03, 2013

Editor's Pick

Want to wear a piece of baseball history? Pick up a pair of these adorable L. L. Bean boots, made out of 2012 Fenway Park tarp. Unfortunately, you'll have to be one of the lucky 100 Red Sox fans that will be chosen to get them. The upcycled product will be given away to fans who tweet and Facebook at L.L.Bean, sharing their "Red Sox moments."

As the Fort Mill Times reports, the campaign is right on-brand, since company founder Leo Leonwood believes in the reuse of materials and was also a huge Red Sox fan and season ticket holder.

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About

Credits

Date
Oct 03, 2013
Client:
L.L. Bean

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