Creativity

Dog's Bad Breath and Granny's Politics Show It's Time to Move Out in New Lloyds Bank Spot

RKCR Y&R's new campaign brings personal touch to finances

Published on Sep 24, 2013

Editor's Pick

A beautiful series of quirky still images tells the poignant tale of how a 31-year-old man finally manages to move out of mom and dad's and live a life of his own in this new spot out for Lloyds Bank of RKCR Y&R and directed by Rogue Films' Sam Brown. The spot is part of the bank's new customer-led rebranding push to show its attentiveness to the real, personal needs of consumers today.

As part of the overall campaign, Lloyds, in partnership with Channel 4, also launched this spot out of The Outfit, featuring British celebs recalling their first homes.

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About

Credits

Date
Sep 24, 2013
Agency:
RKCR/Y&R
Client:
Lloyds Bank
Creative Director:
Mark Roalfe
Copywriter/Art Director:
Adrian Lim
Copywriter/Art Director:
Steve Williams
Director:
Sam Brown
Production Company:
Rogue Films
Editor:
James Rosen
Editorial Company:
Final Cut
Postproduction:
MPC
Postproduction Producer:
Anandi Peiris
Audio Post:
Wave

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