Kids Ride a Bus to Mars in Virtual Reality Experience From Lockheed Martin

McCann and Framestore Created Out-of-This-World Ride

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McCann New York and Framestore transformed an ordinary yellow schoolbus into a "bus to Mars" in a virtual reality experience for aeronautical giant Lockheed Martin, as part of its "Generation Beyond" project to introduce kids to space travel.

As a group of kids travelled to Washington DC's USA Science and Engineering Festival, sponsored by Lockheed Martin, the windows of their bus screened 200 square miles of Martian surface, faithfully replicated by Framestore using virtual reality technology. The system even enabled the view to change and turn when the bus turned -- and the class didn't need to wear headsets or 3D glasses, making this what McCann calls a "group VR" experience.

The effort also includes a Hello Mars smartphone app, that lets kids travel to the planet virtually, find it in the sky and receive real-time Mars weather reports. Generation Beyond is Lockheed Martin's national educational program to bring the science of space into homes and classrooms across America. The Science, Technology, Engineering and Math (STEM) program is designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers.

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Apr 19, 2016
McCann New York
Lockheed Martin
North American Chief Creative Officer:
Eric Silver
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Vann Graves
Global Executive Creative Director:
John Mescall
Executive Creative Director:
Dan Donovan
Group Creative Director:
Josh Grossberg
Group Creative Director:
David Waraksa
Art Director:
Kavon Johnson
Joe Moon
Original Content Producer:
Sebastian Savino
Original Content Producer:
Eric Perini
Chief Production Officer:
Nathy Aviram
Senior Producer:
Chance Bassett
Executive Integrated Producer:
Kathy Love
Executive Integrated Producer:
Christine Lane
Executive Music Producer:
Eric David Johnson
Executive Account Director:
LisaAnn Nocella
Account Director:
Rik Koletar
Account Supervisor:
Chloe Scutt
Chief Strategy Officer, North America:
Steve Zaroff
Executive Strategy Director:
Mike Medeiros
Strategy Director:
Jessica Mendoza
Chris Cooper
Creative Partner:
McCann Worldgroup
Brand Experience:
Public Relations:
Weber Shandwick
Media Planning:
Bus Window Design:
Screen Solutions International
Sound Design:
Q Department
School Curriculum:
Discovery Education
Hello Mars Weather App:
Media Monks
Augustus Butera

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