Logitech UE: Radio City

When music changed the world.

Published on

Editor's Pick

DOJO and Logitech put music at the center of history, with three spots directed by PrettyBird's Paul Hunter that recreate historical moments where tunes played a critical role.

The campaign, which promotes the Logitech UE line, has as its centerpiece "Truce," a film narrated by Lee Ingleby, set on Christmas Eve in 1914, where the Allied and Central forces decided on a temporary truce after hearing the Germans sing "Silent Night."

Another film, "Radio City," is about a group of people who used a tower a few miles off the coast of Britain to broadcast the music they wished to hear, to protest the BBC's rules on programming. A third, shorter spot, features the music that astronauts listen to -- and how those on the International Space Station cannot have wires hanging around.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 16, 2012
Agency:
DOJO
Client:
Logitech UE
Executive Creative Director:
Geoff Edwards
Executive Creative Director:
Mauro Alencar
Creative Director:
Chris Masse
Director:
Paul Hunter
Production Company:
Prettybird
Copywriter:
Justin Kramm
Art Director:
John O'Hea
Co-Founder/ECD:
Kerstin Emhoff
Executive Producer:
Ali Brown
Producer:
Mark Hall
Director of Photography:
Frederik Backar
Production Designer:
Ged Clarke
Editor:
Stephen Berger
Executive Producer:
Saima Awan
Producer:
Jennifer Miller
Colorist:
Stefan Sonnenfeld @ Co. 3
VFX Supervisor:
Dan Glass
VFX:
Method Studios
VFX Producer:
Jenn Dewey
VFX Supervisor:
Darren Orr
VFX:
Spy Post
VFX Producer:
Lori Joseph
Sound Designer:
Stephen Dewey
Sound Design:
Machine Head
Audio Engineer:
Joaby Deal
Audio:
One Union

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age