Creativity

London 2012: Velodrome Intro

Olympics cycling gets psychedelic.

Published on Aug 08, 2012

Editor's Pick

Internationally-based digital experience company Crystal CG crafted this mesmerizing opener to introduce the cycling events at the London Olympics 2012 Velodrome. The cyber-themed sequence has been played before each event and works in perfect tandem with the robo-themed track from The Chemical Brothers.

This isn't the only event for which Crystal has applied its digital artistry. The company was also behind the coordinated digital elements that helped to make the audience a part of the London 2012 Olympics Opening Ceremony. In total, it created more than 2,000 animated graphics--more than 260 minutes worth--to get the bystanders excited for the various events. The company was also involved in production for Sunday's closing ceremonies.

Out of its China headquarters, its also conceived elements for the 2008 Beijing Olympics.

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About

Credits

Date
Aug 08, 2012
Client:
London 2012
Digital environment:
Crystal CG
Musical Artist:
The Chemical Brothers

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