L'Oreal: My L'Oreal Colorist

A colorist on your smartphone

Published on Jul 26, 2012

Editor's Pick

If you're not sure if you'd look better as a blonde, brunette or redhead, L'Oreal now has the app to help you decide.Created in collaboration with R/GA, My L'Oreal Colorist allows users to use their smartphone to scan the UPC barcode of any L'Oreal Paris hair color product and receive guidance on whether it will suit them. Another option, "Find a Shade", invites users to answer a short questionnaire before providing a shade recommendation. Users can also share their recommended shade on Facebook to get feedback from friends before making a purchase.

R/GA has also designed a digital magazine, La Selection, using HTML5, for L'Oreal's makeup brand L'Oreal Paris, and developed a color matching memory game, True Match, where users turn over virtual color swatches in an attempt to find pairs.

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Jul 26, 2012

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