Los Angeles leverages its name as the "City of Angels" in the new logo for its bid to host the Summer Olympics in 2024. 72andSunny created the symbol, a muscular, athletic winged figure lit by the sun's rays, as well as this film announcing the bid, in which it portrays itself as a "city of optimism that is constantly reinventing itself" and highlights its multicultural communities.
The agency also created the bid's official website and promotional films, while design firm Bruce Mau Design is responsible for L.A. 2024's visual identity system and graphics package.
72andSunny has ties to the Olympics bid committee, whose marketing director is Matt Rohmer, a former brand director at the agency. According to 72andSunny, along with other shops working with L.A. 2024 on other aspects of the bid, it was invited to participate in the logo design pitch based on an ongoing relationship with the City of L.A., for which the agency has previously done work.
The IOC's final vote on the 2024 Olympics, a contest between L.A., Paris, Rome and Budapest, takes place in Lima, Peru in September 2017.