Creativity

Louis Vuitton: China Dolls

In a big move beyond those overpriced signature bags that everyone copies, Louis Vuitton has launched an international advertising campaign for Emprise, the company's first line of jewelry. The chichi collection is designed by Marc Jacob and the ads

Published on Nov 18, 2004

Editor's Pick

In a big move beyond those overpriced signature bags that everyone copies, Louis Vuitton has launched an international advertising campaign for Emprise, the company's first line of jewelry. The chichi collection is designed by Marc Jacob and the ads are the work of BETC Luxe, the luxury marketing wing of BETC Euro RSCG, Paris. Though it may not be discernible on first glance, or on any glance to a non-luxe American, there's quite a theme going on here. As Claus Lindorff, BETC Luxe managing director explains: "The campaign is built around the idea of innocent, sometimes even strange-looking China dolls being caught under the spell of the Louis Vuitton jewelry collection

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About

Credits

Date
Nov 18, 2004
Client:
Louis Vuitton
Creative Director:
Safia Bouyahia
Creative Director:
Sylvie Munier
Art Buyer:
Dominique Mornet
Photographer:
Inez Van Lamsweerde
Photographer:
Vinoodh Matadin
Agency:
BETC Luxe Paris

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