Creativity

Louis Vuitton: Dream

Yasiin Bey pays tribute to Muhammad Ali.

Published on Jul 31, 2012

Editor's Pick

Yasiin Bey, aka Mos Def, Ogilvy France and director Stuart McIntyre of Steam Films pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever. Bey recites two poetic speeches (made famous by the boxer) in a dark, shadowy boxing ring, while graphic designer Niels Shoe Meulman elaborates on the words with his gorgeous calligraphy. The campaign includes a dedicated website that contains photos and recordings of Ali's famous speeches. Two more films, entitled "Float" and "Life," are set to launch in the Fall.

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About

Credits

Date
Jul 31, 2012
Agency:
Ogilvy France
Client:
Louis Vuitton
Director:
Stuart McIntyre
Production Company:
Steam Films
Creative Director:
Kurt Novack
Art Director:
Adrien Havet
Video Production:
Steam Films
Sound Production:
Apollo Studio
Sound Production:
Yan dal Santo
Design/Typography:
Niels Shoe Meulman

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