Louis Vuitton: Word

Yasiin Bey pays tribute to Muhammad Ali.

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Yasiin Bey, aka Mos Def, Ogilvy France and director Stuart McIntyre of Steam Films pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever. Bey recites two poetic speeches (made famous by the boxer) in a dark, shadowy boxing rings while graphic designer Niels Shoe Meulman elaborates on the words with his gorgeous calligraphy. The entire campaign can be seen here.

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Jul 31, 2012
Ogilvy France
Louis Vuitton
Stuart McIntyre
Production Company:
Steam Films
Creative Director:
Kurt Novack
Amandine Fabian
Art Director:
Adrien Havet
Video Production:
Steam Films
Sound Production:
Apollo Studio
Sound Production:
Yan dal Santo
Niels Shoe Meulman
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