Home Gallery Video Louis Vuitton Word Louis Vuitton: Word Yasiin Bey pays tribute to Muhammad Ali. Published on Jul 31, 2012 Editor's Pick Yasiin Bey, aka Mos Def, Ogilvy France and director Stuart McIntyre of Steam Films pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever. Bey recites two poetic speeches (made famous by the boxer) in a dark, shadowy boxing rings while graphic designer Niels Shoe Meulman elaborates on the words with his gorgeous calligraphy. The entire campaign can be seen here. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJul 31, 2012Agency:Ogilvy France Client:Louis VuittonDirector:Stuart McIntyreProduction Company:Steam FilmsCreative Director:Kurt NovackCopywriter:Amandine FabianArt Director:Adrien HavetVideo Production:Steam FilmsSound Production:Apollo StudioSound Production:Yan dal SantoTypographer/Designer:Niels Shoe Meulman CategoryWeb Film Latest Creativity News on Ad Age How Ben & Jerry's Keeps Purpose Alive Forget Dogs, Little Caesars Wins Best in Show for Pizza Anomaly L.A. Adds Coke, Nike Execs, Who Wot Why Launches and More Advertisement Ad Age Creativity $142.5B 2015 U.S. ad spending for 200 LNA Learn more Related work Louis Vuitton: 'Invitation au Voyage - Venice Film from Louis Vuitton with David (Director's Cut) Louis Vuitton: L'invitation Au Voyage Director's Cut Louis Vuitton: L'Invitation Au Voyage Want to see your work in our gallery? Submit now
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