Lowes: Exploded

Your home, deconstructed.

Published on

Editor's Pick

Everything that makes up your home, from the nuts and bolts to the tiny screws inside a lightswitch, is taken apart then put back together in this intricately crafted spot for Lowe's, directed by Dave Meyers of @radical.media for BBDO New York.

Visual effects, by Mass Market, reveal the inner components of the house's construction; the wide view of the house in pieces has over 8000 parts in it, all accurately placed, layered, textured, animated and lit.

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About

Credits
Date
Oct 26, 2011
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Lowes
Executive Creative Director:
Wil Boudreau
Creative Director:
Joe Volpicelli
Copywriter:
Colin Ilsley
Art Director:
Jake Blumenau
Executive Agency Producer:
Kevin Wilson
Assistant Producer:
Zubin Simpson
Executive Music Producer:
Loren Parkins
Radio Producer:
Loren Parkins
Production Company:
@radical.media
Executive Producer:
Jim Bouvet
Producer:
Steve Fredriksz
Director:
Dave Meyers
Director of Photography:
Marcelo Durst
Production Designer:
Deborah Evans
Editorial Company:
Cutting Room
Assistant Editor:
Sebastian Fidler
Producer:
Eytan Guttman
Executive Producer:
Melissa Lubin
Post Production Company:
MassMarket
Executive Producer:
Nancy Nina Hwang
Editor:
JP
VFX Producer:
Mitch Stockwell
VFX Supervisor:
Todd Sarsfield
Lead Compositor:
Todd Sarsfield
Lead 3D Artist:
Christopher Bonnstetter
3D Artist:
Russ Wootton
3D Artist:
Andy Gilbert
3D Artist:
Todd Daniele
3D Artist:
Yuichiro Yamashita
3D Artist:
Eric Chou
3D Artist:
Stephanie Russell
3D Artist:
Jordan Harvey
Compositor:
John Gray
Flame Artist:
Jaime Scott
Flame Artist:
Jeen Lee
Sound Design:
Stimmung
Audio Production Company:
Soundlounge
Mixer:
Tom Jocarone

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