Lowe's 'Fix in Six' Vines Hit the Real World in Windows of New York Store

Home Improvement Tips Become Charming In-Store Installations

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Home-improvement retailer Lowe's is bringing its "Fix in Six" Vine campaign to life, creating animated window displays of household tips at one of the retailer's first two Manhattan locations.

The "Fix in Six" push, created by BBDO N.Y., provides six-second tutorials on quick and easy home-improvement tips like microwaving a sponge to kill germs and using walnuts to mask scratches in wood. To build buzz for the new Lowe's location in the Chelsea District of Manhattan, the agency illustrated two new fixes in the store's windows that cater to city living: painting a room a light color to make it look bigger and hanging a bike from the ceiling to save space.

On busy 6th Avenue, passersby stop to take pictures, videos or just examine the detailed installation, built by the company that makes the iconic holiday windows for Saks Fifth Avenue and Bloomingdale's: Spaeth Design. A 15-person team constructed the two window displays in one month, about half the time it would typically take a design of this scale.

The splashy installation be up for the month of August and will be broadcast on Periscope this Wednesday. It will be taken down to finish constructing the new store, which opens in September.

Read the full story on Adage.com.

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Aug 03, 2015
BBDO New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer New York:
Greg Hahn
Executive Creative Director:
Lauren Connolly
Executive Creative Director:
Tim Bayne
Sr. Creative Director:
Mike Sweeney
Sr. Creative Director:
Molly Adler
ACD/Art Director:
Carolyn Davis
Matthew Page
Interactive Producer:
Mo Twine
SVP, Group Planning Director:
Emily Viola
Executive Producer:
Kristen Tomborello
EVP, Senior Director:
Jim Reath
SVP, Senior Director (Digital and Emerging Platforms):
Bob Estrada
VP, Director:
Andrew DeBenedictis
Account Supervisor:
Tyler Harris
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