Lowe's: Sunnyville, USA

With spring right around the corner, Tribal DDB and Firstborn are heading back outdoors with client Lowe's to provide a Flash-intensive, user generated taste of backyard life.

In the fictional, virtual town of

Published on

Editor's Pick

With spring right around the corner, Tribal DDB and Firstborn are heading back outdoors with client Lowe's to provide a Flash-intensive, user generated taste of backyard life.

In the fictional, virtual town of Sunnyville, visitors are introduced to neighbors including the chainsaw-wielding, bespectacled Moe, the mustachioed, barbecuing Gus and a hulking bear named Mike. The characters, which are shot in live action and superimposed onto a vivid, animated neighborhood backdrop, come fitted with their own challenging mini-games, videos and Lowe's products.

A visitor can also customize and save their own yard, which includes clicking and dragging Lowe's items onto the yard as well as fertilizing the grass that'll actually grow if you're spending too much time away from the site.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 15, 2008
Client:
Lowe's
Agency:
Tribal DDB
Executive Creative Director:
Kevin Flatt
Creative Director:
Joe Bartolucci
Associate Creative Director:
Britt Nolan
Associate Creative Director:
Chris Hayes
Copywriter:
Greg Rolnick
Art Director:
Matt Metropulos
Art Director:
Jim White
Designer:
Jimmy Dietzen
Designer:
Chris Guy
Technical Lead:
Chip Aubry
Information Architect:
Sam Spicer
Application Developer:
Alina Gendel
Application Developer:
Tim Janckewski
Interactive Production:
Firstborn
Creative Director/3D/Animation (Firstborn):
Joon Park
Executive Producer:
Dan LaCivita
Producer:
Wes Adams
Director:
Tim Nolan
Technical Director/Lead Developer (Firstborn):
Francis Turmel
Developer (Firstborn):
Zeh Fernando
Developer (Firstborn):
Max Holdaway
Developer (Firstborn):
Kay Oh
Sound Design:
Insurgent Music

See more credits

Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age