Creativity

Lowe's is No. 2 in Integrated/Interactive for Brilliant Use of Vine

Vine videos feature quick, useful tips

Published on May 01, 2013

Editor's Pick

Lowe's is probably one of the few marketers actually using Vine for something functional. BBDO NY collaborated with the home improvement store on a series of Vine videos that feature home improvement tips -- like using pillowcases to organize sheets, or removing stripped screws. See all of them on the right, and read more about the work in our CaT section.

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About

Credits

Date
May 01, 2013
Agency:
BBDO New York
CCO:
David Lubars
Client:
Lowe's
ECD:
Wil Boudreau
CD:
Dominick Baccollo
Art Director:
Danny Adrain
Copywriter:
Roberto Danino
Director:
Meagan Cignoli
EP:
Kevin Wilson
Producer:
Theresa Reyes
Interactive Producer:
Daniel Murphy
Assistant Producer:
Michael Gentile

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