Lowe's is No. 2 in Integrated/Interactive for Brilliant Use of Vine

Vine videos feature quick, useful tips

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Editor's Pick

Lowe's is probably one of the few marketers actually using Vine for something functional. BBDO NY collaborated with the home improvement store on a series of Vine videos that feature home improvement tips -- like using pillowcases to organize sheets, or removing stripped screws. See all of them on the right, and read more about the work in our CaT section.

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About

Credits
Date
May 01, 2013
Agency:
BBDO New York
CCO:
David Lubars
Client:
Lowe's
ECD:
Wil Boudreau
CD:
Dominick Baccollo
Art Director:
Danny Adrain
Copywriter:
Roberto Danino
Director:
Meagan Cignoli
EP:
Kevin Wilson
Producer:
Theresa Reyes
Interactive Producer:
Daniel Murphy
Assistant Producer:
Michael Gentile
Category
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