Creativity

Loyd Grossman: Taste is Everything

Ads from U.K.-based Premier Foods for its Loyd Grossman brand of premium sauces are seasoned with premium type treatments fashioned by prolific Brit letterer Alison Carmichael,

Editor's Pick

Ads from U.K.-based Premier Foods for its Loyd Grossman brand of premium sauces are seasoned with premium type treatments fashioned by prolific Brit letterer Alison Carmichael, AlisonCarmichael.com. The art direction of these transit posters, seen also as a supplement in the Evening Standard, "echoes the premium packaging of the products with typography that has been further enhanced through retouching," says Clemmow Hornby Inge creative Simon Hipwell. "This adds a 3-D feel and texture to the lettering to help drop it into the 'real world' of the fork, spoon and chopping board," with the intention of making the words "look good enough to eat."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 12, 2006
Creative Director:
Ewan Paterson
Creative:
Matt Pam
Creative:
Simon Hipwell
Art Buyer:
Kathy Howes
Photography:
Jenny Van Sommers
Typographer:
Alison Carmichael
Client:
Loyd Grossman
Agency:
Clemmow Hornby Inge

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.