Creativity

This Mini Horror Film Warns of the Dangers of Too Many 'Unnatural' Beauty Treatments

French Skincare Brand LPG Wants You to Know There Are Natural Alternatives

By Alexandra Jardine. Published on May 04, 2017

Editor's Pick

In a new campaign for skincare treatment brand LPG, a woman lets us know how gorgeous and attractive she is for her age. If only she could tell us herself.

The protagonist is so grotesquely deformed by beauty treatments and plastic surgery that she can't even move her lips. So she has to tell her story via a ventriloquist's dummy made in her own image.

The ad, by French agency Buzzman, and creepily shot by Johnny Green at Gang Films with some horror-film worthy touches, serves as a warning against "unnatural" beauty treatments and instead promotes LPG's skincare therapy. It's running on French TV from next week (May 8) and aims to make women aware that there are "100% natural" alternatives to some of the anti-ageing treatments on offer.

If you're wondering if the agency cast a real plastic surgery addict for the film (because yes, such folks do exist), make-up effects artists were actually behind the actress's appearance, which you can see in the Behind the Scenes film.

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About

Credits

Date
May 04, 2017
Agency:
Buzzman
Client:
LPG
President:
Nathalie Guitay
Sales & Marketing Director:
Nelson Philippe
Strategic Marketing Manager:
Gaële Euvrie
International Sales Director:
Isabelle Boué Jaoshvili
President:
Georges Mohammed-Chérif
Executive Creative Director:
Georges Mohammed-Chérif
Vice President:
Thomas Granger
Associate Director:
Julien Levilain
Artistic Director:
Julien Doucet
Copywriter:
Lilian Moine
Creative Assistant:
Thibault Picot
Account Director:
Xavier Devaux Landragin
Strategic Planner:
Renaud Berthe
Head of PR & Communication:
Amélie Juillet
PR & Communication Assistant:
Victoria Morin
PR & Communication Assistant:
Kenza Bennani
Head of TV Production:
Vanessa Barbel
TV Production:
Géraldine Bourguignat
Production:
Gang Films
Sound Production:
Schmooze
Director:
Johnny Green
Producer:
Jean Villiers
Post Producer:
Julien Daniel
Post Production:
Gang Films

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