Creativity

LucasArts: Mercenaries

If you want to play a videogame in which you get to, you know, blow up a lot of stuff, LucasArts' Mercenaries: Playground of Destruction might be for you. The game's television ads and online executi

Published on Nov 02, 2005

Editor's Pick

If you want to play a videogame in which you get to, you know, blow up a lot of stuff, LucasArts' Mercenaries: Playground of Destruction might be for you. The game's television ads and online executions -- all by Sausalito agency Butler, Shine, Stern & Partners -- revel in its destructive potential. One interactive execution at first appears to be a typical car ad until it is engulfed in flames when the car in question is hijacked by a denizen of the game's virtual world. In another, users are invited to blow up a series of vehicles and, eventually, the banner itself.

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About

Credits

Date
Nov 02, 2005
Client:
LucasArts
Creative Director:
John Butler
Creative Director:
Nei Caetano
Copywriter:
Lyle Yetman
Art Director:
Brenden Yazbak
Flash Designer:
David Robert Thompson

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