'Rogue One: A Star Wars Story' Trailer Is Here -- Brace Yourself for Plummeting Productivity

Stop What You're Doing, Everybody, and Watch It Now!

By Simon Dumenco. Published on Apr 07, 2016

Editor's Pick

Lucasfilm should really be legally required to give economists advance warning that it's going to release a new "Star Wars" trailer. Because we can't help but wonder what sort of dent the surprise arrival of a teaser trailer for "Rogue One: A Star Wars Story" will do to worker productivity across the world.

Not only will millions watch it again and again -- at work and at home (but mostly at work) -- but entertainment writers and superfans will have no choice but to drop everything so they can obsessively deconstruct the 100-second video. And then, of course, everyone else will have to read and debate those deconstructions.

To help you get started, a few we've spotted so far: "Every Cool Detail We Spotted in the Rogue One: A Star Wars Story Trailer" (Gizmodo), "'Rogue One' Trailer Breakdown: Our Star Wars Nerd Explains It All" (The Wrap), "Star Wars Rogue One Trailer Has An Amusing Secret" (Forbes) and "What We Learned From the Star Wars: Rogue One Trailer" (Vulture).

The Gareth Edwards-directed "Rogue One," as you almost certainly already know, stars Felicity Jones and is set to open Dec. 16.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Apr 07, 2016
Star Wars

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.