Creativity

Lucky Brand: Lucky Buckoff

Kirshenbaum Bond + Partners' subsidiary agency Lime along with digital firm Exopolis have launched a holiday-themed site for Lucky Brand that urges you to "buck off."

Visitors are asked to use their left and right arr

Published on Dec 09, 2008

Editor's Pick

Kirshenbaum Bond + Partners' subsidiary agency Lime along with digital firm Exopolis have launched a holiday-themed site for Lucky Brand that urges you to "buck off."

Visitors are asked to use their left and right arrow keys to commandeer a green-nosed reindeer and help it "buck off" assorted holiday characters that are mounting it. Depending on your accuracy with the arrow keys, the larger the coupon you get to purchase Lucky Brand products. Additionally, you can upload your own image to essentially go buck yourself.

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About

Credits

Date
Dec 09, 2008
Client:
Lucky Brand
Agency:
Lime PR + Promotion
Executive Creative Director:
Izzy DeBellis
Creative Director:
Aric Cheston
Art Director:
Greg Valvano
Agency Producer:
Dennis McKinley
Copywriter:
Kevin Egan
Digital Production:
Exopolis
Executive Producer:
Bridget Sheils
Producer:
Shellie Lewis
Creative Lead:
Ezra Paulekas
Designer/Animator:
Danny Duran

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