Lucky Charms Get Remixed in Time for St. Paddy's Day

Classic ads get mashed up in Saatchi push

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Classic Lucky Charms ads get mashed up in this auto-tuned pop video for the General Mills cereal brand. Created via Machinima and remix master "MelodySheep," aka John Boswell, the "Magically Delicious" video is part the brand's St. Patty's Day push to target more adults. The campaign, which includes a trailer and an augmented-reality app that lets you "chase" virtual marshmallow treats -- both of which were done by agency Saatchi & Saatchi New York.

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Mar 15, 2013
Lucky Charms
Melody Sheep
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