Breakfast News Alert! Lucky Charms Has Made Boxes of Marshmallow-Only Cereal

Too Bad There Are Only Ten of Them

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We don't know about you, but we can't say we haven't been guilty of that classic childhood breakfast sin: hiding out under the dining room table while stuffing our faces with Lucky Charms -- but only the magically delicious marshmallows.

It seems General Mills and Lucky Charms are embracing our indulgences by introducing boxes of marshmallows-only cereal. Unfortunately, there are only ten of them.

The brand has announced a contest through which ten sweet-toothed consumers can win the boxes by posting images of themselves on social media holding an imaginary version of what it calls the "unicorn" of the cereal world, along with the hashtag #Lucky10Sweepstakes. To promote the contest, the company, via its agency Saatchi & Saatchi New York, has created this fun video starring old school hip hop star Biz Markie singing a Lucky Charms-themed cover of his classic track, "Just a Friend."

More details can be found on the General Mills blog. The contest ends on Oct.18.

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Oct 15, 2015
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Lucky Charms
Associate Creative Director:
Justin Roth
Associate Creative Director:
Adam Kline
Art Director:
Christian Chico
Robbie Izar
Art Director:
Aksana Berdnikova
Junior Copywriter:
Justine Berger
Tereus Poveda
Juan Saucedo
Radu Olievschi
Lucy Adams
Business Manager:
Christina Mattson
Planning Director:
Amber Hahn
Senior Planner:
Lauren Curtis
Junior Planner:
Annie Kleinbaum
Digital Strategist:
Sophie Trinder
Social Strategist:
Sebastian Ade
Worldwide Managing Director:
Mark Sherwood
Group Account Director:
Emily Wilcox
Account Director:
David Barone
Account Director:
Kate Owens
Account Supervisor:
Carly Wallace
Account Executive:
Adriana Mariella
Account Executive:
Keegan Fiertl
Production Company:
Executive Producer:
Mary Crosse
Kyle Sauer
Rebecca Niles
Director of Photography:
Tucker Bliss
Production Coordinator:
Michelle Trilling
Rhys Stover
Post Production:
Suite 6teen
Post Producer:
Kevin Reuning
Animation and Special Effects:
Rodrigo Pires
Audio Post:
Sound Lounge
Sound Mixer:
Justin Kooy
Sound Mixer:
Seth Phillips

See more credits

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