The Lucky Iron Fish Project, by Geometry Global in Dubai, has won the Product Design Grand Prix at Cannes. The project helped supplement Cambodians' iron-deficient diets by creating a fish-shaped piece of iron for cooking pots.
In Cambodia, much of the population lives on a diet of fish and rice and so suffers from iron deficiency, leading to anemia and other serious health conditions. The simple solution is to cook a small piece of iron in the same pot with a meal for 10 minutes, providing 75% of the iron a family needs. The dilemma was that people were happy to use the iron slab as a doorstop but wouldn't toss it into the cooking pot. Geometry Global created the fish-shaped piece of iron, and after nine months of trials and tests, a 55% drop in iron deficiency was recorded.
For more on the jury's deliberations, and today's other Cannes winners, head over to AdAge.com.