Creativity

Lucozade's 'Sport Conditions Zone' Will Let U.K. Soccer Teams Experience Brazil-Like Conditions

Grey London's Venue in the UK Will Monitor Humidity's Effect on Performance

Published on May 30, 2014

Editor's Pick

Grey London and Lucozade devise the "Sport Conditions Zone," a venue in London's Canary Wharf that will replicate the conditions the English team will play in this summer at the World Cup.

The five-a-side venue invites amateur soccer teams across the UK to come play in 72% humidity, so they know what their soccer heroes will face this summer. During each game, players will be monitored by a sports scientist who will test the effect of the heat on their heart rate, sweat loss and performance.

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About

Credits

Date
May 30, 2014
Agency:
Grey London
Client:
Lucozade

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