Lufthansa: Anywake

Wake up anywhere

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To incentivise Swedes to wake up on cold winter mornings, Lufthansa and DDB Stockholm created an alarm clock app, Anywake, that doubles as a chance to win discounted flights.

Set the alarm and it'll wake you up to the sound of a randomly selected city. To turn off the alarm you have to guess which one. Clips are 60 seconds long and contain clues to where you are; such as music, references to famous places and hints of historical occasions. If you get it right, you get a discount on a Lufthansa flight to that specific city. The free app is available for iPhone and Android, at present just for the Swedish market.

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About

Credits
Date
Mar 01, 2012
Agency:
DDB Stockholm
Art Direction:
Lisa Karlsson
Client:
Lufthansa
CW:
Daniel Vaccino
Web Direction:
Johan Lilja
CD:
Magnus Jakobsson
CD:
Fredrik Simonsson
Interaction Design:
Johan Lilja
Interaction Design:
Robin Karlsson
Digital Design:
Robin Karlsson
Graphic Design:
Patrick Emt
Digital Production:
Katarina Mohlin
Digital Production:
Lina Tuikka
Development:
Monterosa
Sound Production:
Plop
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