Creativity

Lufthansa: Anywake

Wake up anywhere

Published on Mar 01, 2012

Editor's Pick

To incentivise Swedes to wake up on cold winter mornings, Lufthansa and DDB Stockholm created an alarm clock app, Anywake, that doubles as a chance to win discounted flights.

Set the alarm and it'll wake you up to the sound of a randomly selected city. To turn off the alarm you have to guess which one. Clips are 60 seconds long and contain clues to where you are; such as music, references to famous places and hints of historical occasions. If you get it right, you get a discount on a Lufthansa flight to that specific city. The free app is available for iPhone and Android, at present just for the Swedish market.

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About

Credits

Date
Mar 01, 2012
Agency:
DDB Stockholm
Art Direction:
Lisa Karlsson
Client:
Lufthansa
CW:
Daniel Vaccino
Web Direction:
Johan Lilja
CD:
Magnus Jakobsson
CD:
Fredrik Simonsson
Interaction Design:
Johan Lilja
Interaction Design:
Robin Karlsson
Digital Design:
Robin Karlsson
Graphic Design:
Patrick Emt
Digital Production:
Katarina Mohlin
Digital Production:
Lina Tuikka
Development:
Monterosa
Sound Production:
Plop

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