Creativity

Change Your Name to Klaus-Heidi and Win a Whole New Life in Germany

DDB Stockholm's New Campaign for Lufthansa Puts the Daring in Travel Advertising

Published on Oct 14, 2013

Editor's Pick

How much do you love Germany? Lufthansa is promising a few lucky travelers a whole new life in Berlin--a new pad, a new (hot) next door neighbor, a new bike and more, in a new contest aimed at Swedish travelers, created out of DDB Stockholm. The airline is promising one winner a free flight to Germany, along with all those perks--but there's only one catch-- you have to change your surname to Klaus-Heidi. The first person to do so and to upload proof via a new, legit ID or passport on the campaign site wins.

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About

Credits

Date
Oct 14, 2013
Agency:
DDB Stockholm
Client:
Lufthansa

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