Change Your Name to Klaus-Heidi and Win a Whole New Life in Germany

DDB Stockholm's New Campaign for Lufthansa Puts the Daring in Travel Advertising

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How much do you love Germany? Lufthansa is promising a few lucky travelers a whole new life in Berlin--a new pad, a new (hot) next door neighbor, a new bike and more, in a new contest aimed at Swedish travelers, created out of DDB Stockholm. The airline is promising one winner a free flight to Germany, along with all those perks--but there's only one catch-- you have to change your surname to Klaus-Heidi. The first person to do so and to upload proof via a new, legit ID or passport on the campaign site wins.

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About

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Date
Oct 14, 2013
Agency:
DDB Stockholm
Client:
Lufthansa
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