Change Your Name to Klaus-Heidi and Win a Whole New Life in Germany

DDB Stockholm's New Campaign for Lufthansa Puts the Daring in Travel Advertising

Published on

Editor's Pick

How much do you love Germany? Lufthansa is promising a few lucky travelers a whole new life in Berlin--a new pad, a new (hot) next door neighbor, a new bike and more, in a new contest aimed at Swedish travelers, created out of DDB Stockholm. The airline is promising one winner a free flight to Germany, along with all those perks--but there's only one catch-- you have to change your surname to Klaus-Heidi. The first person to do so and to upload proof via a new, legit ID or passport on the campaign site wins.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 14, 2013
DDB Stockholm
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age