Editor's Pick

Continuing the brand's theme, begun in last year's Kitchen Oydssey, of transforming everyday ingredients into a gourmet experience, Wieden + Kennedy London's latest spot for Lurpak features mouthwatering veggies in a array of gorgeous colors. If that weren't enough to whet your appetite, the spot, directed by Dougal Wilson at Blink, is narrated/sung by Rutger Hauer.

It's all part of a 10m pound campaign to launch Lurpak's Lightest Spreadable brand, which also includes its new digital work through Outside Line.

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